Concept Sketching and Drawing

Dreamworks Store

Drawing and sketching are fundamental skills used to develop ideas. I have worked many years for the motion picture studio industry and it has given me insight into how to create just the right perspective view or shot. I use both traditional and digital mediums to create conceptual drawings. One can describe these creative processes as having ideas that add value.

Themed Restaurants in Asia

Themed food and beverage is a challenge in any market. You always need to determine a cost per square foot or meter; versus the revenue being generated per square foot or meter. Theming and scenery can bust a budget. And if the quality and type of food served is not carefully matched with the market the restaurant business will struggle. In China, I have become aware as to just how diverse the taste and market really is. In my western mind; thinking that Chinese food is, well, Chinese food. But in Asia there is a huge selection cuisines. One is catering to a much larger diversity than ever imagined. Every Province and region actually has local dishes and the taste and spices can be traced back many generations. Many regions have dishes that are cultural to that area. They can be based on many local themes such as mythology, climate, and seasons. A Chinese food court may look like one big Chinese restaurant to western eyes, but the diversity is as different as having Italian, French, Mexican, and American all beneath one roof.

Themed food and beverage is a challenge in any market. You always need to determine a cost per square foot or meter; versus the revenue being generated per square foot or meter. Theming and scenery can bust a budget. And if the quality and type of food served is not carefully matched with the market the restaurant business will struggle.

In China, I have become aware as to just how diverse the taste and market really is. In my western mind; thinking that Chinese food is, well, Chinese food. But in Asia there is a huge selection cuisines. One is catering to a much larger diversity than ever imagined. Every Province and region actually has local dishes and the taste and spices can be traced back many generations. Many regions have dishes that are cultural to that area. They can be based on many local themes such as mythology, climate, and seasons.

A Chinese food court may look like one big Chinese restaurant to western eyes, but the diversity is as different as having Italian, French, Mexican, and American all beneath one roof.

Asia Family Entertainment Centers or FEC's

Concept art by Xiaogon Zhu

Concept art by Xiaogon Zhu

I have spent a great deal of time discussing the differences between family entertainment centers in the West verses a model of FEC for the East. Many Chinese developers seek a model that is perfect.

Truth be told, that in the US we have many types of brands or models for FEC’s ranging in capacity and forms of interactive and passive stuff for the patrons. 

I am convinced that for the Asian market; it will be similar. Several types will unfold for their perspective cultural groups - or what will be perfect for that crowd.